Last year, back-to-school shopping reached a record high of roughly $37 billion, according to estimates. And 2022 could bring even stronger sales numbers as families anticipate the return of a more normal school year. However, selling to today's millennial parents and their Gen-Z and Gen-Alpha kids is a complex endeavor. They are the most trend-savvy, digitally aware and socially conscious consumer set in retail history. This webinar will explore best practices for:

• Identifying the needs of American families now
• Curating must-have merchandise assortments
• Shaping a marketing strategy that resonates