Last year, back-to-school shopping reached a record high of roughly $37 billion, according to estimates. And 2022 could bring even stronger sales numbers as families anticipate the return of a more normal school year. However, selling to today's millennial parents and their Gen-Z and Gen-Alpha kids is a complex endeavor. They are the most trend-savvy, digitally aware and socially conscious consumer set in retail history. This webinar will explore best practices for:

  • Identifying the needs of American families now
  • Curating must-have merchandise assortments
  • Shaping a marketing strategy that resonates 

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speakers

Brian Burnett
Brian Burnett
Vice President and General Merchandise Manager
Rack Room Shoes

Chelsey Codrington
Chelsey Codrington
Sr. Director, Client Strategy
Tinuiti

Molly Hartney
Molly Hartney
Chief Marketing Officer
Rack Room Shoes

Jennie Bell (moderator)
Jennie Bell (moderator)
Deputy Managing Editor
Footwear News

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contact us

Attendee Inquiries

Lauren Pyo

lpyo@fairchildfashion.com

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