Ronnie Jefferson, a native of Washington DC, is Senior Vice President, General Merchandise Manager of JD North America over the Finish Line Macy’s Division. Prior to that, he led the Finish Line team in a similar role and served as Vice President, General Merchandise Manager of Finish Line Macy’s. He joined Finish Line in 2007 as Vice President, Divisional Merchandise Manager of Lifestyle and Kid’s Footwear. 
 
A retail veteran, Mr. Jefferson’s career also includes eight years at Nordstrom, where he went from the sales floor to buying within two years. He drove the successful execution of strategic and corporate merchandising initiatives, vendor negotiations, and purchasing for Men’s Footwear Division in the Midwest and East Coast regions. Prior to that, he had a successful career within the entertainment business owning several night clubs as well as the Power Productions Entertainment Company, which promoted major concerts across the United States. He started his retail career with Foot Locker, where he held numerous positions over a ten-year span across the East Coast and Southern regions.