Adam Petrick is Chief Brand Officer for Puma, one of the world’s most recognizable sports brands. He is responsible for the company’s creative, communications, and marketing efforts across the globe and has been instrumental in the brand’s recent growth in revenue. Mr. Petrick has overseen the brand’s sports culture positioning in the market as well as the signing of key celebrity ambassadors and brand partners, such as Rihanna and Jay-Z. He continues to direct the re-introduction of Puma into the Basketball category from both a product and marketing standpoint, and most recently spearheaded Puma’s return to New York Fashion Week. Over the past few years, he has led the brand’s approach to the digital space with a specific focus on Web3 and the connected consumer.
Mr. Petrick also led the launch of #REFORM, Puma’s platform to fight for universal equality. #REFORM partners with athletes and ambassadors who use their voices to stand up against systemic racism, fight for LGBTQ+ rights, and push for gender equality. #REFORM supports leaders and organizations who inspire impactful change with meaningful action.