Jeff Staple (born Jeffrey Ng) is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He is Founder of Reed Art Department (f.k.a. Staple Design) where he has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.

This year marks the 25th anniversary since he founded STAPLE in 1997, the New York-based pioneering streetwear brand with the now infamous Pigeon logo, and later, experiential lifestyle boutique REED SPACE in 2002. Today Mr. Staple continues to traverse new territory as Creator and Host of the Coinbase podcast Do Process, the spiritual heir of his renowned Business of Hype podcast on HYPEBEAST. He shares professional advice as one of the top teachers on Skillshare, the leading online learning platform, and he is a pioneer in the web3 space as Founder of STAPLEVERSE, a new digital world based on everything he has learned in the past quarter century as a cultural leader.

In addition to his work as a creative, Mr. Staple is a trusted voice in the business world, where he is a frequent moderator, lecturer, and keynote speaker at industry panels and conferences. He continues to expand his “positive social contagion” worldwide, going on over two decades and counting.